Podcasts can be an excellent tool for explaining a technology available for licensing… if they are done well. This webcast gives you the key information you need to plan and deliver an effective inventor podcast. Also discussed are the results that podcasts can help generate in terms of leads.
This webcast provides key tips for technology blog postings and presents hard data on the value of using blogs to promote your technology licensing opportunities.
The Web is an ideal tool for promoting your licensing opportunities. But what does an effective technology marketing Web page look like? This webcast provides you a list of the must-have elements for your technology Web pages and shows a real-world page as a sample.
What is the best way to reach your licensing prospects? This webcast gives a comprehensive review of the various traditional, digital, and social media mechanisms for marketing your technologies. The instructors also present the key questions to ask yourself in determining the best mechanisms.
Whether you’re using traditional or social media to communicate, always start with the AMMO: your Audience, your Message, the best Mechanism for conveying that message, and the desired Outcomes. This webcast discusses the AMMO and teaches you how to craft your message effectively.
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