Whether your TTO is already blogging and tweeting or still evaluating the best way to leverage the benefits of Web-based communication tools, this comprehensive primer will help you plan and execute a comprehensive social media strategy. Packed with practical tips, the white paper offers experience-based recommendations for the effective use of the leading social media platforms.
Web pages about your licensing/partnering opportunities are a vital component of your overall marketing effort to transfer technologies to and partner with industry, adademia, and government organizations. Such Web pages have the advantage of being dynamic, enabling you to make updates and changes as the technology is further developed or as you receive feedback about the page’s content. This paper discusses important factors to consider before you start creating the technology marketing description and presents a step-by-step process for preparing an effective marketing piece.
This webcast provides real-world strategies for mixing and matching a combination of marketing mechanisms to reach target audiences and promote technologies. You’ll learn how to tailor your message and which marketing tools provide the biggest bang for your limited buck.
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