Explore Other In-Depth Insights Categories: Choose a Category Tech Transfer Office Best Practices Technology Sourcing ~ Open Innovation ~ Symbiotic Innovation Technology Evaluation and Market Research Technology Marketing Negotiations University-Industry Partnerships Engaging with Researchers and Stakeholders University- and Government-Specific Topics Websites and Social Media for Tech Transfer Why Prepare for Licensing Negotiations This webcast provides licensing managers with tips for the kinds of research to conduct before heading into licensing and royalty negotiations. Other In-Depth Insights on Negotiations Valuing the Deal: Working the Negotiating Table to Your Advantage