Digital Media Guidelines for Tech Transfer Offices

This paper provides comprehensive guidance for all aspects of digital media for tech transfer. It discusses well-established digital tools, such as websites, IP exchanges, open innovation portals, and e-mail marketing for licensing and partnership opportunities, the paper discusses strategies for various social media tools.

The State of Social Media in Tech Transfer: 2013 Survey Results and Recommendations

This white paper summarizes the responses of more than 100 technology transfer professionals to a February 2013 survey regarding social media’s role in their daily operations and its impact on their technology transfer office (TTO). The authors also offer recommendations for increasing the impact of social media for technology transfer.