This webcast provides useful advice on how to use effective keywords in conducting research into the market potential for a technology, as part of the preliminary technology screening or market-based technology assessment processes, allowing you to obtain valuable market data quickly.
After discussing why the market-based assessment is needed before marketing technologies, this 3-minute webcast explains what you get out of an assessment and how this step is distinct from rapid screenings.
In addition to discussing what screenings are and why they are important, this webcast provides real-world data about the outcomes for two organizations that used Fuentek’s methodology for technology triage.
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