This 70-minute webinar-based case study gives you an insider’s peek at a real-world technology transfer marketing campaign. That campaign strategically and proactively used social media along with traditional marketing tools.
This 45-minute webinar provides practical advice that will help innovators learn how (and why!) to talk with potential licensees, partners, and investors about their technologies.
This 3-minute webcast considers how applying the principles of Symbiotic Innovation—that is, the proactive and concerted operation of spin-out and spin-in, recognizing that these are interdependent activities—can take open innovation to the next level.
Organizations view innovation and intellectual property (IP) differently, depending on factors such as size and revenue streams. Because open innovation often brings different types of organizations together, we offer this 5-minute webcast to explain how these views differ. Perspectives discussed include large/medium companies, small businesses and startups, research organizations, and government agencies.
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