The value chain is an essential tool to identify target markets and prospective licensees for a technology. This 3-minute webcast discusses how to construct and use a value chain to understand the IP landscape in a technology area and identify potential licensees.
Inventor interviews are a key step in all market-based technology assessments and in some preliminary technology screenings. This webcast will help you get the most out of an inventor interview, providing advice the right questions to ask and what to do with the answers.
This webcast provides useful advice on how to use effective keywords in conducting research into the market potential for a technology, as part of the preliminary technology screening or market-based technology assessment processes, allowing you to obtain valuable market data quickly.
After discussing why the market-based assessment is needed before marketing technologies, this 3-minute webcast explains what you get out of an assessment and how this step is distinct from rapid screenings.
In addition to discussing what screenings are and why they are important, this webcast provides real-world data about the outcomes for two organizations that used Fuentek’s methodology for technology triage.
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