Whether you’re using traditional or social media to communicate, always start with the AMMO: your Audience, your Message, the best Mechanism for conveying that message, and the desired Outcomes. This webcast discusses the AMMO and teaches you how to craft your message effectively.
This webcast provides real-world strategies for mixing and matching a combination of marketing mechanisms to reach target audiences and promote technologies. You’ll learn how to tailor your message and which marketing tools provide the biggest bang for your limited buck.
There is no substitute for being prepared. In this webcast, you’ll learn how to proactively plan to engage marketing prospects and use various media to convey your compelling message.
This 4-minute webcast explains how to write an overview that resonates with your target audience, focusing on the technology’s description, benefits, and applications.
This webcast provides an overview of each step in the Fuentek Filtering Process, which enables TTOs to be proactive and strategic in managing the many technologies in the intellectual property (IP) portfolio. From screening and assessment into marketing and deal making, this process enhances cost-effectiveness and success.
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