In-Depth Insights

Fuentek offers tech transfer professionals free access to a wide range of our in-depth insights.

Explore In-Depth Insights Categories:
Tech Transfer Office Best Practices
Creating the Efficient and Effective Technology Transfer Office
This webinar provides details on creating an efficient and effective technology transfer office. Learn to implement the strategies to achieve tech transfer success, while achieving your goals and meeting your metrics.
How’d We Do?: Establishing Useful Technology Transfer Metrics
Research-based recommendations for measuring performance and success of tech transfer programs in government, academic, and corporate institutions.
Improving Data Integrity: Boost TTO Operations and Gain Reliability in Your Invention Management Database
The invention management database is a crucial tool in responding quickly and accurately to stakeholder requests for information as well as gaining insights on operations. Regardless of what type of system your TTO uses, this detailed webinar will help you learn how to significantly improve data collection and reporting to enhance your office’s performance and its responsiveness to stakeholders.
Infographic: Cultivating Intellectual Property
This fun infographic was created to not only illustrate which activities enable Technology Transfer Offices to successfully manage their innovations but also when those activities should occur in order to maximize overall success in commercializing IP.
Patent Portfolio Screening
In this podcast, Schoppe explains what these screenings involve and how they can help companies maximize the value of their intellectual property. She offers advice on when companies should screen their intellectual property and goes into detail about the importance of performing these screenings.
Proactively and Strategically Managing IP
This webcast provides an overview of each step in the Fuentek Filtering Process, which enables TTOs to be proactive and strategic in managing the many technologies in the intellectual property (IP) portfolio. From screening and assessment into marketing and deal making, this process enhances cost-effectiveness and success.
Setting TTO Performance Benchmarks Based on Comparable Data Sets of Peer Institutions
When comparing your tech transfer office’s funding, spin-out, disclosures, and licensing data to other universities, it’s only fair to compare apples to apples. This 1-hour detailed webinar explores methods for setting reasonable benchmarks for your TTO’s performance based on linear peer data comparisons.
Standard Operating Procedures for TTOs: How Consistency Can Improve TTO Performance and Productivity
Well-drafted standard operating procedures (SOPs) document exactly what your office does, who does what, and how it is done most effectively. Though time-consuming to develop, the reward for investing in SOPs is a higher performing and more efficient operation, consistency in recordkeeping, faster integration of new staff, and more — all of which will lead to higher morale and ultimately more licenses and start-ups. This webinar takes a deep dive into the best practices for formulating and implementing SOPs and what the pitfalls are of doing business without them.
Technology Sourcing ~ Open Innovation ~ Symbiotic Innovation
Cutting-Edge Tech: A How-To Guide for Corporate Licensing Officers
Published in Intellectual Asset Management (IAM) magazine, this article provides step-by-step guidance for where/how to find technologies developed at U.S. universities and government labs. It also provides details on how industry can successfully engage with—and eventually enter a cooperative agreement with—academia and government technology transfer offices and researchers to access these innovations.
Investigate before Investing: Using Technology Transfer Principles to Guide R&D
Achieving space program goals in a cost- and time-efficient manner requires that research and development (R&D) investments be strategically directed. An efficient R&D strategy involves careful investigation into existing sources of technical solutions before before R&D investments are made. This paper describes how to conduct these investigations.
Sources for Space Technologies: Finding and Evaluating New Partners
Successful technology sourcing requires (1) finding a match between an organization’s needs and technologies and those of an external partner and (2) helping both parties realize that they have something to gain from working collaboratively. This paper discusses how to find and prioritize relevant organizations, develop marketing collateral, contact potential partners, and conduct negotiations for a collaborative research and development (R&D) agreement.
Using Symbiotic Innovation to Implement Open Innovation
This 3-minute webcast considers how applying the principles of Symbiotic Innovation—that is, the proactive and concerted operation of spin-out and spin-in, recognizing that these are interdependent activities—can take open innovation to the next level.
Technology Evaluation and Market Research
Conducting Tech Transfer Interviews with Inventors
Inventor interviews are a key step in all market-based technology assessments and in some preliminary technology screenings. This webcast will help you get the most out of an inventor interview, providing advice the right questions to ask and what to do with the answers.
Creating a Targeted Outreach Approach: Leveraging Patent Data
This 20-minute webcast presentation explains how to strategically evaluate the IP portfolio and then use patent data to find potential targets for marketing technology licensing and partnership opportunities. Presented to the Internal Technology Transfer Workshop hosted at the Jefferson National Accelerator Facility (Jefferson Lab), this information is also relevant to universities, research institutes, and companies.
Research Tip: Developing Keywords
This webcast provides useful advice on how to use effective keywords in conducting research into the market potential for a technology, as part of the preliminary technology screening or market-based technology assessment processes, allowing you to obtain valuable market data quickly.
Screenings Step-by-Step: Technology Triage for TTO Pros and Interns
This 50-minute webinar provides an overview of Fuentek’s step-by-step process for conducting an effective technology screening, helping you make the “technology triage” decision in a fast, cost-efficient manner.
Stop Reacting, Start Proacting: Planning for Strategic Technology Marketing
This 50-minute webinar explains how to get the biggest bang out of your marketing buck by being proactive and efficient in selecting the technologies you market and developing the right plan for each one.
The Value Chain
The value chain is an essential tool to identify target markets and prospective licensees for a technology. This 3-minute webcast discusses how to construct and use a value chain to understand the IP landscape in a technology area and identify potential licensees.
The What? and Why? of Market-Based Assessments
After discussing why the market-based assessment is needed before marketing technologies, this 3-minute webcast explains what you get out of an assessment and how this step is distinct from rapid screenings.
Why Perform Technology Screenings
In addition to discussing what screenings are and why they are important, this webcast provides real-world data about the outcomes for two organizations that used Fuentek’s methodology for technology triage.
Technology Marketing
Crafting Your Technology Marketing Message
Whether you’re using traditional or social media to communicate, always start with the AMMO: your Audience, your Message, the best Mechanism for conveying that message, and the desired Outcomes. This webcast discusses the AMMO and teaches you how to craft your message effectively.
Effective Technology Marketing: Get to the Negotiating Table
This 75-minute webinar will give you the tools you need to be more successful in your marketing your technology transfer opportunities.
Effective Technology Overviews
This 4-minute webcast explains how to write an overview that resonates with your target audience, focusing on the technology’s description, benefits, and applications.
How to Write an Effective Technology Marketing Description
Web pages about your licensing/partnering opportunities are a vital component of your overall marketing effort to transfer technologies to and partner with industry, adademia, and government organizations. Such Web pages have the advantage of being dynamic, enabling you to make updates and changes as the technology is further developed or as you receive feedback about the page’s content. This paper discusses important factors to consider before you start creating the technology marketing description and presents a step-by-step process for preparing an effective marketing piece.
Mechanisms for Technology Marketing
What is the best way to reach your licensing prospects? This webcast gives a comprehensive review of the various traditional, digital, and social media mechanisms for marketing your technologies. The instructors also present the key questions to ask yourself in determining the best mechanisms.
Preparing to Engage Tech Transfer Prospects
There is no substitute for being prepared. In this webcast, you’ll learn how to proactively plan to engage marketing prospects and use various media to convey your compelling message.
Tactical Tools for Tech Transfer Marketing Strategies
This webcast provides real-world strategies for mixing and matching a combination of marketing mechanisms to reach target audiences and promote technologies. You’ll learn how to tailor your message and which marketing tools provide the biggest bang for your limited buck.
Valuing the Deal: Working the Negotiating Table to Your Advantage
This 80-minute webinar provides practical advice for licensing managers on how to build an effective negotiations strategy.
Why Prepare for Licensing Negotiations
This webcast provides licensing managers with tips for the kinds of research to conduct before heading into licensing and royalty negotiations.
University-Industry Partnerships
Laura Schoppe Discusses Collaborative Research and Development
In this podcast, Schoppe addresses technology infusion and explains what steps companies should take before searching for potential partners. She goes into detail about the Strategize-Seek-Secure process and how following that methodology will ensure the success of a technology partnership.
Perspectives on Innovation
Organizations view innovation and intellectual property (IP) differently, depending on factors such as size and revenue streams. Because open innovation often brings different types of organizations together, we offer this 5-minute webcast to explain how these views differ. Perspectives discussed include large/medium companies, small businesses and startups, research organizations, and government agencies.
Engaging with Researchers and Stakeholders
Be a Pitching Coach: Helping Researchers Communicate Their Technology Effectively
Researchers know their technology better than anyone. This webinar teaches technology transfer offices how to help them be an asset during marketing interactions with prospective licensees and partners. Learn effective coaching techniques, how to prepare for specific licensing targets, and recommendations for training frequency and follow-up.
Infographic: Road to Technology Transfer
Developed as a service to technology transfer professionals, the Road to Technology Transfer infographic lays out a representative path from innovation to product launch. It is available in English, French, and Spanish.
IP Summary for Incoming Researchers/Faculty
Fuentek offers this form to help you stay in front of intellectual property (IP) issues when new faculty and researchers come to your university from other institutions. This type of documentation allows you to identify what IP (reported or pending) existed before they arrived so that you can take steps to manage any anticipated issues.
IP Summary for Outgoing Researchers/Faculty
Fuentek offers this form to help you stay in front of intellectual property (IP) issues when faculty and researchers leave your university for other institutions. This type of documentation allows you to identify what IP (reported or pending) existed before they left so that you can take steps to manage any anticipated issues.
Pitching for Innovators: Communicate at the Right Level for Any Audience
This 45-minute webinar provides practical advice that will help innovators learn how (and why!) to talk with potential licensees, partners, and investors about their technologies.
Understanding and Explaining a Technology’s Commercial Potential
In less than 4 minutes, this webcast presents the three key components of commercial potential and guides innovators through considering how their technology fits into the market.
University- and Government-Specific Topics
A Roadmap for Commercializing Federally Funded Research: Guidance for University and Government Lab Technology Transfer
This paper presents a model for identifying and prioritizing high-potential technologies, offering implementation guidance as well as specific real-world examples of the model in practice.
Best Practices in Centralization, Coordination, and Consolidation in University Technology Transfer Offices
This paper discusses best practices for implementing (1) centralization within a single campus, (2) coordination across multiple campuses, and (3) consolidation across multiple campuses.
Centralized Tech Transfer Foundation for NC Public Universities and Colleges
A 1-page summary of the concept of having a centralized foundation own and manage a state university’s intellectual property, plus examples from Iowa, Tennessee, Wisconsin, Florida, Alabama, Utah, Washington, and Michigan.
Developing an Effective Internship Program for Your University’s Technology Transfer Office
This paper gives insights into best practices for setting up tech transfer internship programs, including a case study from the University of Illinois at Urbana-Champaign.
Enhancing Economic Development through Technology Transfer of Federal- and State-Funded R&D
This paper offers specific ways that TTOs at federal- and state-funded R&D organizations and regional economic development agencies can contribute to a mutually beneficial partnership.
Government Use of Federally Funded IP: It’s Not as Simple as You Think
The Bayh-Dole Act provides the U.S. federal government with a “nonexclusive, nontransferable, irrevocable, paid-up license” to technologies developed with federal funding. This 50-minute webinar provides practical advice for structuring agreements involving federally funded IP and discusses the limits and exceptions to the federal government’s rights in various scenarios.
Promotion and Tenure Trends: Current Initiatives to Take Commercialization into Account
More and more universities—public and private—are including patents, industry-sponsored research, and other related activities into P&T criteria. This webinar examines a range of issues associated with including tech transfer in P&T reviews and a coalition that is forming to develop a plan for inclusively recognizing innovation and entrepreneurship (I&E) impact within P&T guidelines.
The Pros and Cons of No-Cost License Revenue-Sharing Patent Marketing and Brokerage Services
Guidance for federal agencies considering various venues for “passively” marketing their technologies.
Websites and Social Media for Tech Transfer
Digital Media Guidelines for Tech Transfer Offices
This paper provides comprehensive guidance for all aspects of digital media for tech transfer. It discusses well-established digital tools, such as websites, IP exchanges, open innovation portals, and e-mail marketing for licensing and partnership opportunities, the paper discusses strategies for various social media tools.
How to Build an Effective Technology Transfer Web Site
Details on creating a Web site that is valuable for your prospective licensees, partners, and other internal and external stakeholders.
How to Do an Inventor Podcast for Tech Transfer Marketing
Podcasts can be an excellent tool for explaining a technology available for licensing… if they are done well. This webcast gives you the key information you need to plan and deliver an effective inventor podcast. Also discussed are the results that podcasts can help generate in terms of leads.
How We Rode the Social Media Wave: Lessons Learned from a Technology Marketing Effort
This 70-minute webinar-based case study gives you an insider’s peek at a real-world technology transfer marketing campaign. That campaign strategically and proactively used social media along with traditional marketing tools.
Leveraging Social Media for Technology Transfer Marketing
Whether your TTO is already blogging and tweeting or still evaluating the best way to leverage the benefits of Web-based communication tools, this comprehensive primer will help you plan and execute a comprehensive social media strategy. Packed with practical tips, the white paper offers experience-based recommendations for the effective use of the leading social media platforms.
Marketing Your Technologies Online
The Web is an ideal tool for promoting your licensing opportunities. But what does an effective technology marketing Web page look like? This webcast provides you a list of the must-have elements for your technology Web pages and shows a real-world page as a sample.
The State of Social Media in Tech Transfer: 2013 Survey Results and Recommendations
This white paper summarizes the responses of more than 100 technology transfer professionals to a February 2013 survey regarding social media’s role in their daily operations and its impact on their technology transfer office (TTO). The authors also offer recommendations for increasing the impact of social media for technology transfer.
Using Blogs to Market Your Technologies: How and Why
This webcast provides key tips for technology blog postings and presents hard data on the value of using blogs to promote your technology licensing opportunities.