In-Depth Insights

This webinar provides details on creating an efficient and effective technology transfer office. Learn to implement the strategies to achieve tech transfer success, while achieving your goals and meeting your metrics. Research-based recommendations for measuring performance and success of tech transfer programs in government, academic, and corporate institutions. The invention management database is a crucial tool in responding quickly and accurately to stakeholder requests for information as well as gaining insights on operations. Regardless of what type of system your TTO uses, this detailed webinar will help you learn how to significantly improve data collection and reporting to enhance your office’s performance and its responsiveness to stakeholders. This fun infographic was created to not only illustrate which activities enable Technology Transfer Offices to successfully manage their innovations but also when those activities should occur in order to maximize overall success in commercializing IP. In this podcast, Schoppe explains what these screenings involve and how they can help companies maximize the value of their intellectual property. She offers advice on when companies should screen their intellectual property and goes into detail about the importance of performing these screenings. This webcast provides an overview of each step in the Fuentek Filtering Process, which enables TTOs to be proactive and strategic in managing the many technologies in the intellectual property (IP) portfolio. From screening and assessment into marketing and deal making, this process enhances cost-effectiveness and success. When comparing your tech transfer office’s funding, spin-out, disclosures, and licensing data to other universities, it’s only fair to compare apples to apples. This 1-hour detailed webinar explores methods for setting reasonable benchmarks for your TTO’s performance based on linear peer data comparisons. Well-drafted standard operating procedures (SOPs) document exactly what your office does, who does what, and how it is done most effectively. Though time-consuming to develop, the reward for investing in SOPs is a higher performing and more efficient operation, consistency in recordkeeping, faster integration of new staff, and more — all of which will lead to higher morale and ultimately more licenses and start-ups. This webinar takes a deep dive into the best practices for formulating and implementing SOPs and what the pitfalls are of doing business without them.

This 80-minute webinar provides practical advice for licensing managers on how to build an effective negotiations strategy. This webcast provides licensing managers with tips for the kinds of research to conduct before heading into licensing and royalty negotiations.

This paper provides comprehensive guidance for all aspects of digital media for tech transfer. It discusses well-established digital tools, such as websites, IP exchanges, open innovation portals, and e-mail marketing for licensing and partnership opportunities, the paper discusses strategies for various social media tools. Details on creating a Web site that is valuable for your prospective licensees, partners, and other internal and external stakeholders. Podcasts can be an excellent tool for explaining a technology available for licensing… if they are done well. This webcast gives you the key information you need to plan and deliver an effective inventor podcast. Also discussed are the results that podcasts can help generate in terms of leads. This 70-minute webinar-based case study gives you an insider’s peek at a real-world technology transfer marketing campaign. That campaign strategically and proactively used social media along with traditional marketing tools. Whether your TTO is already blogging and tweeting or still evaluating the best way to leverage the benefits of Web-based communication tools, this comprehensive primer will help you plan and execute a comprehensive social media strategy. Packed with practical tips, the white paper offers experience-based recommendations for the effective use of the leading social media platforms. The Web is an ideal tool for promoting your licensing opportunities. But what does an effective technology marketing Web page look like? This webcast provides you a list of the must-have elements for your technology Web pages and shows a real-world page as a sample. This white paper summarizes the responses of more than 100 technology transfer professionals to a February 2013 survey regarding social media’s role in their daily operations and its impact on their technology transfer office (TTO). The authors also offer recommendations for increasing the impact of social media for technology transfer. This webcast provides key tips for technology blog postings and presents hard data on the value of using blogs to promote your technology licensing opportunities.