This webinar provides details on creating an efficient and effective technology transfer office. Learn to implement the strategies to achieve tech transfer success, while achieving your goals and meeting your metrics.
Research-based recommendations for measuring performance and success of tech transfer programs in government, academic, and corporate institutions.
This fun infographic was created to not only illustrate which activities enable Technology Transfer Offices to successfully manage their innovations but also when those activities should occur in order to maximize overall success in commercializing IP.
In this podcast, Schoppe explains what these screenings involve and how they can help companies maximize the value of their intellectual property. She offers advice on when companies should screen their intellectual property and goes into detail about the importance of performing these screenings.
This webcast provides an overview of each step in the Fuentek Filtering Process, which enables TTOs to be proactive and strategic in managing the many technologies in the intellectual property (IP) portfolio. From screening and assessment into marketing and deal making, this process enhances cost-effectiveness and success.
Published in Intellectual Asset Management (IAM) magazine, this article provides step-by-step guidance for where/how to find technologies developed at U.S. universities and government labs. It also provides details on how industry can successfully engage with—and eventually enter a cooperative agreement with—academia and government technology transfer offices and researchers to access these innovations.
Achieving space program goals in a cost- and time-efficient manner requires that research and development (R&D) investments be strategically directed. An efficient R&D strategy involves careful investigation into existing sources of technical solutions before before R&D investments are made. This paper describes how to conduct these investigations.
Successful technology sourcing requires (1) finding a match between an organization’s needs and technologies and those of an external partner and (2) helping both parties realize that they have something to gain from working collaboratively. This paper discusses how to find and prioritize relevant organizations, develop marketing collateral, contact potential partners, and conduct negotiations for a collaborative research and development (R&D) agreement.
This 3-minute webcast considers how applying the principles of Symbiotic Innovation—that is, the proactive and concerted operation of spin-out and spin-in, recognizing that these are interdependent activities—can take open innovation to the next level.
Inventor interviews are a key step in all market-based technology assessments and in some preliminary technology screenings. This webcast will help you get the most out of an inventor interview, providing advice the right questions to ask and what to do with the answers.
This 20-minute webcast presentation explains how to strategically evaluate the IP portfolio and then use patent data to find potential targets for marketing technology licensing and partnership opportunities. Presented to the Internal Technology Transfer Workshop hosted at the Jefferson National Accelerator Facility (Jefferson Lab), this information is also relevant to universities, research institutes, and companies.
This webcast provides useful advice on how to use effective keywords in conducting research into the market potential for a technology, as part of the preliminary technology screening or market-based technology assessment processes, allowing you to obtain valuable market data quickly.
This 50-minute webinar provides an overview of Fuentek’s step-by-step process for conducting an effective technology screening, helping you make the “technology triage” decision in a fast, cost-efficient manner.
This 50-minute webinar explains how to get the biggest bang out of your marketing buck by being proactive and efficient in selecting the technologies you market and developing the right plan for each one.
The value chain is an essential tool to identify target markets and prospective licensees for a technology. This 3-minute webcast discusses how to construct and use a value chain to understand the IP landscape in a technology area and identify potential licensees.
After discussing why the market-based assessment is needed before marketing technologies, this 3-minute webcast explains what you get out of an assessment and how this step is distinct from rapid screenings.
In addition to discussing what screenings are and why they are important, this webcast provides real-world data about the outcomes for two organizations that used Fuentek’s methodology for technology triage.
Whether you’re using traditional or social media to communicate, always start with the AMMO: your Audience, your Message, the best Mechanism for conveying that message, and the desired Outcomes. This webcast discusses the AMMO and teaches you how to craft your message effectively.
This 75-minute webinar will give you the tools you need to be more successful in your marketing your technology transfer opportunities.
This 4-minute webcast explains how to write an overview that resonates with your target audience, focusing on the technology’s description, benefits, and applications.
Web pages about your licensing/partnering opportunities are a vital component of your overall marketing effort to transfer technologies to and partner with industry, adademia, and government organizations. Such Web pages have the advantage of being dynamic, enabling you to make updates and changes as the technology is further developed or as you receive feedback about the page’s content. This paper discusses important factors to consider before you start creating the technology marketing description and presents a step-by-step process for preparing an effective marketing piece.
What is the best way to reach your licensing prospects? This webcast gives a comprehensive review of the various traditional, digital, and social media mechanisms for marketing your technologies. The instructors also present the key questions to ask yourself in determining the best mechanisms.
There is no substitute for being prepared. In this webcast, you’ll learn how to proactively plan to engage marketing prospects and use various media to convey your compelling message.
This webcast provides real-world strategies for mixing and matching a combination of marketing mechanisms to reach target audiences and promote technologies. You’ll learn how to tailor your message and which marketing tools provide the biggest bang for your limited buck.
This 80-minute webinar provides practical advice for licensing managers on how to build an effective negotiations strategy.
This webcast provides licensing managers with tips for the kinds of research to conduct before heading into licensing and royalty negotiations.
In this podcast, Schoppe addresses technology infusion and explains what steps companies should take before searching for potential partners. She goes into detail about the Strategize-Seek-Secure process and how following that methodology will ensure the success of a technology partnership.
Organizations view innovation and intellectual property (IP) differently, depending on factors such as size and revenue streams. Because open innovation often brings different types of organizations together, we offer this 5-minute webcast to explain how these views differ. Perspectives discussed include large/medium companies, small businesses and startups, research organizations, and government agencies.
Researchers know their technology better than anyone. This webinar teaches technology transfer offices how to help them be an asset during marketing interactions with prospective licensees and partners. Learn effective coaching techniques, how to prepare for specific licensing targets, and recommendations for training frequency and follow-up.
Developed as a service to technology transfer professionals, this infographic lays out a representative path from innovation to product launch. It is available in English, French, and Spanish.
Fuentek offers this form to help you stay in front of intellectual property (IP) issues when new faculty and researchers come to your university from other institutions. This type of documentation allows you to identify what IP (reported or pending) existed before they arrived so that you can take steps to manage any anticipated issues.
Fuentek offers this form to help you stay in front of intellectual property (IP) issues when faculty and researchers leave your university for other institutions. This type of documentation allows you to identify what IP (reported or pending) existed before they left so that you can take steps to manage any anticipated issues.
This 45-minute webinar provides practical advice that will help innovators learn how (and why!) to talk with potential licensees, partners, and investors about their technologies.
In less than 4 minutes, this webcast presents the three key components of commercial potential and guides innovators through considering how their technology fits into the market.
This paper presents a model for identifying and prioritizing high-potential technologies, offering implementation guidance as well as specific real-world examples of the model in practice.
This paper discusses best practices for implementing (1) centralization within a single campus, (2) coordination across multiple campuses, and (3) consolidation across multiple campuses.
A 1-page summary of the concept of having a centralized foundation own and manage a state university’s intellectual property, plus examples from Iowa, Tennessee, Wisconsin, Florida, Alabama, Utah, Washington, and Michigan.
This paper gives insights into best practices for setting up tech transfer internship programs, including a case study from the University of Illinois at Urbana-Champaign.
This paper offers specific ways that TTOs at federal- and state-funded R&D organizations and regional economic development agencies can contribute to a mutually beneficial partnership.
The Bayh-Dole Act provides the U.S. federal government with a “nonexclusive, nontransferable, irrevocable, paid-up license” to technologies developed with federal funding. This 50-minute webinar provides practical advice for structuring agreements involving federally funded IP and discusses the limits and exceptions to the federal government’s rights in various scenarios.
More and more universities—public and private—are including patents, industry-sponsored research, and other related activities into P&T criteria. This webinar examines a range of issues associated with including tech transfer in P&T reviews and a coalition that is forming to develop a plan for inclusively recognizing innovation and entrepreneurship (I&E) impact within P&T guidelines.
Guidance for federal agencies considering various venues for “passively” marketing their technologies.
This paper provides comprehensive guidance for all aspects of digital media for tech transfer. It discusses well-established digital tools, such as websites, IP exchanges, open innovation portals, and e-mail marketing for licensing and partnership opportunities, the paper discusses strategies for various social media tools.
Details on creating a Web site that is valuable for your prospective licensees, partners, and other internal and external stakeholders.
Podcasts can be an excellent tool for explaining a technology available for licensing… if they are done well. This webcast gives you the key information you need to plan and deliver an effective inventor podcast. Also discussed are the results that podcasts can help generate in terms of leads.
This 70-minute webinar-based case study gives you an insider’s peek at a real-world technology transfer marketing campaign. That campaign strategically and proactively used social media along with traditional marketing tools.
Whether your TTO is already blogging and tweeting or still evaluating the best way to leverage the benefits of Web-based communication tools, this comprehensive primer will help you plan and execute a comprehensive social media strategy. Packed with practical tips, the white paper offers experience-based recommendations for the effective use of the leading social media platforms.
The Web is an ideal tool for promoting your licensing opportunities. But what does an effective technology marketing Web page look like? This webcast provides you a list of the must-have elements for your technology Web pages and shows a real-world page as a sample.
This white paper summarizes the responses of more than 100 technology transfer professionals to a February 2013 survey regarding social media’s role in their daily operations and its impact on their technology transfer office (TTO). The authors also offer recommendations for increasing the impact of social media for technology transfer.
This webcast provides key tips for technology blog postings and presents hard data on the value of using blogs to promote your technology licensing opportunities.