Broader marketing efforts—those that demonstrate your tech transfer know-how—can elevate the profile of your technology transfer office (TTO). It can also cultivate productive relationships with your organization’s researchers, management, and potential partners/licensees. To help TTOs be successful with these efforts, this post shares the best practices that Fuentek has found to be effective time and again with our clients.
I recently had the pleasure of joining two of my Fuentek colleagues to present “Drafting Technology Listings for Marketing University IP.” Available now as a recording, this webinar provides practical tips and keen insights into this important element of the marketing toolbox for technology transfer offices (TTOs). Today I’d like to share with you some of the tips and tricks discussed during the webinar.
A common mistake in IP marketing is spending too much too soon on splashy materials with questionable impact. Knowing when to push and when to hold back requires looking at the market, understanding how the technology fits into it, and being realistic about the opportunities. Case in point: Fuentek’s client Kolon.
Marketing technologies has never been easy. And grabbing the attention of busy decision makers is more challenging than ever. So, today I’m going to share Fuentek’s top tips for developing compelling and appealing content when marketing innovations. Based on our years of experience successfully marketing our clients’ technologies, this advice helps ensure your target Audience hears your Message — regardless of the Mechanism you use — so you can achieve your Outcome.
The Composites and Advanced Materials Expo (CAMX) is going on this week in Dallas, and Fuentek’s Jaffer Hussein is there representing NASA and its portfolio of materials and coatings technologies. This portfolio of breakthrough innovations will benefit industrial, commercial, and residential uses and is organized on a website to make it even easier for prospective licensees to explore and locate relevant inventions. Stop by Booth ZA-128 to talk to Jaffer about the NASA technologies
Researchers at NASA’s Glenn Research Center have developed a patent-pending method for fabricating aerogel composites for thermal insulation applications — and NASA is now making this technology available for licensing. NASA’s award-winning engineer Frances Hurwitz developed the technology in collaboration with Ohio Aerospace Institute (OAI). In fact, the two organizations have a joint-ownership agreement (JOA) in place for the intellectual property (IP). The JOA specifies the roles and responsibilities for patent prosecution and technology marketing, and it authorizes NASA Glenn to represent OAI during license negotiations. Quite frankly, this agreement is a big win for potential licensees:…
When you’re preparing online technology listings for posting on your technology transfer office (TTO) Web site or a service such as the AUTM® Global Technology Portal or Flintbox® or any of the dozen or so others, effective keywords are… well, key to your success. An effective taxonomy will improve the accessibility of your listings in every place they are posted. Here are our recommended do’s and don’ts for including keywords in technology entries.
It’s been to the International Space Station. Now it’s coming to you. NASA’s Johnson Space Center is offering for license the 40+ state-of-the-art technologies in its Robonaut 2. The highly dexterous humanoid robot includes innovations that offer benefits for medicine, manufacturing, logistics and distribution, hazardous environments work, and more. A NASA Tech Briefs webinar with valuable information about these exceptional technologies and the licensing process is set for this Thursday, June 20th at 2:00pm EDT and is available via recording. Registration for the “Bringing Space Robotics to Earth Applications” webinar/recording is free.
The mechanisms that technology transfer offices (TTOs) use to market technologies should vary depending on the technology and licensing prospects, as well as the time and resources you have allotted to the effort. Nowadays, a wealth of marketing tools is available. Fuentek typically recommends mixing and matching a combination of mechanisms to reach a target audience and market technologies successfully. For starters,…
Earlier this month, I was invited to a university tech transfer office (TTO) to discuss ways to get the word out about licensing opportunities. The invitation also was driven by recent changes in the tech transfer industry — specifically, the AUTM® Global Technology Portal (GTP), which allows free posting of tech listings by AUTM members and free searching by all. (Quick definition: A listing is a description of a technology and its possible commercial applications.) With the launch of the GTP, TTOs have another important arrow in their marketing quiver. That’s because this type of passive marketing tool is as essential to TTOs as the active efforts of making phone calls, meeting with prospects at industry conferences, and the like.