To be successful in licensing your intellectual property, you have to be able to describe it well. A new paper gives some useful advice on how to write an effective technology description, which is a key aspect of marketing intellectual property. You can download the “How to Write an Effective Technology Marketing Description” paper.

At least a dozen intellectual property (IP) listing Web sites exist today. Effective placement of your IP on these Web sites can yield low-cost leads for your technology commercialization program. Nonprofits can especially benefit from these sites, as …

Commercializing software presents a number of unique challenges. Creating a high-quality, self-running demonstration can alleviate some of the skepticism typical of the software industry, help increase the quality of your technology commercialization l …

Leveraging online tools such as Web sites, blogs, Web conferences, video demonstrations, podcasts, etc. can save you time and money and greatly enhance your technology commercialization efforts. These online tools allow you to effectively reach a large …