Editor’s Note: This is the second post in a two-post series examining the best practices Fuentek has captured by utilizing an IP asset management (IPAM) database to support intellectual property (IP) marketing and technology commercialization initiativ …

Editor’s Note: This is the first post in a two-post series examining the best practices Fuentek has captured by utilizing an IP asset management (IPAM) database to support intellectual property (IP) marketing and commercialization initiatives. Since 20 …

I’ve said it before, and I’ll say it again: You have to be patient when it comes to technology licensing—especially if you’re talking about commercialization of an innovation for medical use. Yesterday, in conjunction with Breast Cancer Awareness Month …

Any good sales person knows that a one-size-fits-all approach to sales presentations never works. The same is true for marketing presentations for intellectual property. To be most effective, the technology manager must help inventors tailor their presentations to match the needs of the licensing prospect. How do you figure this out? Through effective listening.

I recently worked on a new licensing deal for a Fuentek client and wanted to share a few tips that led to our success. These ideas about marketing intellectual property are not unlike the best practices that my Fuentek colleagues have blogged about bef …

Karen Hiser and I had the pleasure of presenting Tech Transfer Marketing Concepts and Marketing Social Media Strategies at the AUTM Eastern Region Meeting in Atlanta on June 8. Both of our sessions were well attended and were extremely interactive, with the participants posing pertinent questions and sharing their personal experiences and challenges.

SunDanzer Refrigeration Inc. has obtained a non-exclusive license from NASA to patented battery-free solar powered refrigeration systems technology. Originally developed by innovators at NASA’s Johnson Space Center who were investigating solar alternatives for cooling lunar bases, the technology can be used for a variety of purposes, including off-grid, battery-free refrigeration for food and drinks, air conditioning systems in remote locations such as field hospitals, and refrigeration of milk tankers and other transportation vehicles.

In recent posts on marketing intellectual property (IP), I have conveyed the merits of implementing an iterative marketing process. This process includes validating your decision to invest resources in commercialization, developing your marketing plan, …

In recent posts on Marketing Intellectual Property, I have described the merits of implementing an iterative marketing process; validating your decision to invest your resources in commercializing a technology; developing your marketing plan; and execu …

Updated Oct. 12, 2010An effective, iterative IP marketing process should include a well-conceived plan that focuses on delivering an acceptable return on your resource investments. Once your plan is in place, the fun begins with Executing the Marketing …