TECH TRANSFER CONSULTANCY
Fuentek's Insights on
Social Media
Marketing Your Technologies Online
Online listings are a great way to market technologies–whether you are actively seeking licensees, or passively marketing the technology to potential partners. Fuentek has developed a proven strategy for marketing technologies online, and in a new webcast we share some great insights about how (and why) to take advantage of online tech marketing. We’ll show you what an effective technology marketing Web page looks like, with info about the must-have elements to include and a real-world example for further insight.
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Lots of Ideas on How to Inspire Innovators – Thanks, LinkedIn!
A few weeks ago I blogged on the results our poll on the most effective way to encourage innovators to participate in tech transfer. Since then, the conversation has continued on LinkedIn® via the Technology Transfer Valorisation group. Some great ideas were shared in that group. Since some readers of our blog might not be members of that group, I’d like to share them here.
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Get the Know-How on Using Inventor Podcasts to Market Technologies
When giving prospects expert information about a technology available for licensing, there’s nothing like getting the facts straight from the horse’s mouth. Or, in our case, the inventor’s mouth! For some of Fuentek’s efforts to secure licensees or partners for client technologies, the inventor has played a key role. Inventors add a perspective that few others can bring to the table, and they can lend extremely important credibility to your marketing message. One great way to use inventors effectively in technology marketing is to have them record podcasts about their technologies.
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What Makes for a Good Blog Post for Technology Marketing?
As regular readers of the Fuentek blog know, we believe that social media is an efficient and effective tool to boost your technology transfer office’s (TTO’s) online presence, driving more licensing prospects to your Web site and feeding the pipeline that helps you secure more deals. Perhaps the most powerful way to drive traffic to your TTO’s Web site is to blog about the technologies you have available for licensing.
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Getting Specific with Social Media: Sites for Life Sciences
Fuentek has done a lot of talking and blogging lately about how to make social media work for your technology transfer office (TTO). Most of the major social media sites (Twitter®, LinkedIn®, Facebook®) are likely on your regular hit list, but in craft …
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Social Media in the 2010s: What Web Sites Were in the 1990s
Imagine you were asked to take your tech transfer office’s Web site offline today. That would be crazy, right? I believe that in less than 5 years, you will feel the same way about your office’s social media presence. The Pew Internet and American Life …
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Getting Social (Media, That Is) at AUTM’s Eastern Region Meeting
The Association of University Technology Managers® (AUTM) Eastern Region meeting is just around the corner, and I’m excited to be participating in a special panel that will leverage Fuentek’s insights on social media for tech transfer offices. “The Sec …
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Live from FLC 2011: Social Media Session Facilitates Great Discussion
I’m very excited to be blogging from Nashville, TN where Laura Schoppe and I are attending the 2011 national meeting of the Federal Laboratory Consortium for Technology Transfer (FLC). Yesterday we led a half-day preconference training session covering …
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This Just In: The Full Results Of Our Social Media Survey!
Fuentek is pleased to present the full results of our first online survey. The subject was social media—a topic I’ve been eating, breathing, and sleeping in preparation for the webinar we just finished! (If you missed it, you can sign up to receive not …
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Social Media: Choose the Right Sites and Make Your Message Clear
I’ve been engaged with technology transfer and marketing since the early 1990s. And wow, have things changed in the ways we reach out to potential licensees and partners! I still remember doing flyer snail mailings and faxing in the early days. But the era of social media has long since been ushered in, and at Fuentek we fully embrace it. In fact, I was pleasantly surprised to learn recently that I was one of the first 200,000 members of LinkedIn®. (The site recently tipped the 100M member mark!)
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