I’m getting really excited about our upcoming webinar on social media, How I Rode the Social Media Wave: Lessons Learned from a Technology Marketing Effort. It’s coming up very soon—next Thursday on April 7—so we’re in the last few days to register (th …

If you’ve been reading our blog for a while, you know that social media for technology transfer is really on my mind these days, especially given last month’s webinar with Technology Transfer Tactics and our April 7th webinar: How I Rode the Social Med …

Having majored in creative writing with a focus in poetry, I think limitations help us communicate more clearly. So taking over Fuentek’s Twitter account seemed like a natural fit for me. Note: For those of you who don’t know, Fuentek has gone “on the …

Yesterday I had the pleasure of participating in the Technology Transfer Tactics webinar, Turn Social Media into a Marketing Home Run for Your TTO. Whenever I participate on a panel, I always find that I can learn something from my co-presenters—and th …

If you have been following Fuentek on Twitter or looked at our newly designed Web site recently, you know that we’re currently conducting a survey on the use of social media tools by technology transfer offices (TTOs). Have you taken it yet? If not, th …

I recently had an opportunity to speak to the Raleigh, NC chapter of the Women Presidents’ Organization about social media and how to leverage it for business. This astute group of women included owners of businesses ranging from environmental services …

LinkedIn is a great tool for finding a job, but it’s also valuable for intellectual property (IP) marketing, generating potential licensing leads. Here’s how I get the most out of LinkedIn for technology transfer marketing. When I am looking for contac …

Last Tuesday, I had the pleasure of serving on a panel discussing the rising trend in Technology Transfer Office (TTO) use of social media to market intellectual property portfolios. Sponsored by Technology Transfer Tactics, the webinar was designed to …

None of the technology managers that we met with debated the value of digital and social media tools for marketing intellectual property. But unanimously they faced that age-old problem of too little time and resources. We would counter that, in the long run, leveraging digital and social media will save you time and money—by creating a “pull” marketing effect that brings well-qualified prospects to your licensing and technology commercialization opportunities, rather than you having to find them.

In my last posts, I discussed the value of social media tools such as blogs, with some extra discussion of microblogging, as an effective means of communication for Technology Transfer Offices (TTOs). Now I offer the following guidelines to position yo …