In my prior post on the value of social media tools, I noted the potential synergy between blogging and microblogging. In this post, I will elaborate on the application and uses for microblogging and how this tool can benefit a Technology Transfer Offi …
The task of developing a social media strategy for your organization may sound daunting. So much of the hype of social media tools appears to be focused on consumers or business-to-consumer (B2C) applications. After following this trend for the past se …
Recently I had a chance to talk with independent consultant Phil Simon for his “Technology Today” podcast. Prompted by a story that ran on National Public Radio, this podcast gave us time to dig a little deeper into some of the issues of being a virtual company.
Leveraging online tools such as Web sites, blogs, Web conferences, video demonstrations, podcasts, etc. can save you time and money and greatly enhance your technology commercialization efforts. These online tools allow you to effectively reach a large …
