TECH TRANSFER CONSULTANCY
Fuentek's Insights on
Securing Stakeholder Support
Marketing More than Technology: A Comprehensive Strategy for Tech Transfer Offices
Broader marketing efforts—those that demonstrate your tech transfer know-how—can elevate the profile of your technology transfer office (TTO). It can also cultivate productive relationships with your organization’s researchers, management, and potential partners/licensees. To help TTOs be successful with these efforts, this post shares the best practices that Fuentek has found to be effective time and again with our clients.
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The How-To of Tech Transfer Metrics: Gathering, Analyzing, Communicating
Our regular readers know that metrics for technology transfer offices (TTOs) is a frequent topic for the Fuentek blog. Today I’m going to provide some how-to tips for getting the most out of your tech transfer metrics tracking efforts — specifically, gathering, analyzing, and using metrics.
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Time to Strategically Manage the IP Portfolio for Tech Transfer
In preparing to give a new webinar on actively managing IP portfolios, I have been thinking a lot about efficiency. Because time is always limited, you must make the most of what you have. So, today I’m offering Fuentek’s insights about the time associated with strategically managing the IP portfolio.
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Two Tech Transfer Infographics: Use Them to Explain This Complex Process
Having spent 15+ years helping major research universities manage their intellectual property (IP), Fuentek knows a great deal about efficient and effective tech transfer. We’ve also seen that many universities struggle to explain this complex process to their stakeholders — administrators, researchers, and even legislators.
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Putting Market Data to Work for Tech Transfer: Stories from the Field
Gathering and analyzing market data may be at the heart of developing the technology transfer strategy, but its value is not limited to the go/no-go decision and planning how to move forward. There are some less obvious but extremely impactful ways that market data can be a useful tool for a tech transfer office (TTO). Here are four projects I’ve worked on recently that illustrate some of the powerful ways your TTO can make use of market data.
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Using the IP Management Database to Answer Metrics FAQs
Most technology transfer offices (TTOs) want to — or have to — respond to frequently asked questions (FAQs) about the technology portfolio. Whether they are routine or ad hoc, these FAQs often come from key stakeholders and focus on TTO performance. As the F in FAQ suggests, these questions are asked frequently. Yet if a TTO frequently is scrambling to answer and struggles to generate the needed reports, then this indicates something is amiss.
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Infographic: The Road to Technology Transfer
At one time or another, most technology transfer offices (TTOs) — particularly at universities, government labs, and other non-corporate entities — are asked why discoveries aren’t getting into the marketplace faster. Or more frequently. Or both. Whether this question comes from innovators, administrators, or legislators, TTOs say they struggle to answer it clearly and succinctly. Explaining the complexities of technology transfer is not easy, yet it is easy to sound defensive. Over time, we at Fuentek heard from so many tech transfer professionals about this being a challenge that we decided to do something to help them with this explanation. Since a picture is worth a thousand words, we developed an infographic that lays out a representative path from innovation to product launch. Entitled “The Road to Technology Transfer,” the infographic moves from…
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Survey Results from (Re)New Technology Transfer Offices (TTOs)
As I discussed in early December, I’ve been curious about the experiences of those starting (or restarting) their TTO. So we created a short survey and invited the tech transfer community to use it to share their experiences. Two dozen folks responded — not bad considering it is a niche question– and today I’m sharing these responses along with some of my insights and experiences.
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The Marketing and Licensing Pipeline: Metrics for New/Like-New TTOs
Today brings us to my final Metrics Monday post on metrics for new — or newly reorganized — technology transfer offices (TTOs). Today’s focus is on how you are doing on those all-important final steps to commercialization: marketing and licensing. The TTO at virtually any university, non-profit, or government R&D lab is striving to maximize the benefits of the institution’s research to the public. This overarching, long-term goal is coupled with maximizing the “return” to the institution and perhaps the larger community. Of course, the metrics used to calculate that return can…
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Productivity in Processing Cases: Metrics for New/Like-New TTOs
I’m back with another Metrics Monday post about the types of metrics that new (and newly reorganized) technology transfer offices (TTOs) can monitor while waiting for the long-term metrics to make sense. Ensuring that invention disclosures and your technology portfolio are being processed effectively is key to keeping the office running efficiently. As your office matures, the TTO’s productivity in processing cases should increase. So this is a key short-term goal to focus on. One of the general metrics for monitoring for case processing productivity is the percent of…
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