I’m very excited to be blogging from Nashville, TN where Laura Schoppe and I are attending the 2011 national meeting of the Federal Laboratory Consortium for Technology Transfer (FLC). Yesterday we led a half-day preconference training session covering …
As I write this, I am at the Vegas airport awaiting my flight home from the annual meeting of the Association of University Technology Managers®. At the closing reception last night, I heard many people say that AUTM2011 was the best meeting yet and th …
The calm before the storm: Laura Schoppe gets grounded at Booth #305 on the first day of AUTM2011. As you know from my last post, I’m in Las Vegas right now for the annual AUTM® meeting. Our Fuentek booth (#305) is up, and we’re having lots of great di …
Laura will miss her pups while in Vegas for a week at AUTM2011! Tomorrow morning I head over to RDU airport to fly to Las Vegas for the annual conference of the Association of University Technology Managers®. It’s going to be a busy week, especially no …
Karen Hiser and I had the pleasure of presenting Tech Transfer Marketing Concepts and Marketing Social Media Strategies at the AUTM Eastern Region Meeting in Atlanta on June 8. Both of our sessions were well attended and were extremely interactive, with the participants posing pertinent questions and sharing their personal experiences and challenges.
None of the technology managers that we met with debated the value of digital and social media tools for marketing intellectual property. But unanimously they faced that age-old problem of too little time and resources. We would counter that, in the long run, leveraging digital and social media will save you time and money—by creating a “pull” marketing effect that brings well-qualified prospects to your licensing and technology commercialization opportunities, rather than you having to find them.
Laura Schoppe and I staffed an exhibitor booth at the 2010 annual meeting of AUTM (Association of University Technology Managers) in New Orleans from March 18 through 20. The meeting included 1,650 attendees and more than 70 exhibitors. We engaged with hundreds of technology transfer professionals across the globe over three very full days.
