Fuentek’s Danielle McCulloch, Becky Stoughton, and I are packing our bags and heading to San Diego for this year’s national meeting of the Association of University Technology Managers (AUTM®). The annual AUTM meeting is the best place for technology transfer office (TTO) professionals to learn the latest tools and techniques for managing IP. It’s also a great place for universities and industry to network for R&D collaborations. • Tech Marketing Session Monday Morning • Visit Fuentek in Booth 304 • Connect with Us on AUTM Connect™
One of the first posts we had on our blog talked about best practices for a technology commercialization website. I am proud to announce the release of a new paper on how to build an effective website for your technology transfer office (TTO), written by our own Karen...
Calling all technology transfer professionals! Whether you use social media in your work or not, this survey is for you. Longtime readers of Fuentek’s blog may remember when we invited the tech transfer industry to complete a survey about current/planned use for social media. The results of that survey showed that many respondents had started (or planned) to use LinkedIn®, Twitter®, and to a lesser extent Facebook® and blogging to build their brand, market technologies, and build community. It’s time to revisit the question…
My colleague Danielle McCulloch and I had a great time last week presenting our Effective Technology Marketing webinar. If you were watching the #TTOmarketing hashtag, you know that we tweeted quite a bit. Of course, 140 characters isn’t much, so today I’m going to elaborate on a few of my favorite tweets from the webinar.
Prep is key in discovering Who What When Where Why How and How Much for yr #techtransfer marketing.
I think these seven questions are…
Although we’ve been blogging a lot lately about effective technology marketing strategies (especially given our new webinar on this topic), there’s another kind of marketing that we at Fuentek believe is essential for technology transfer offices (TTOs). It might feel like bragging, but communicating the results of technology transfer is as important as executing tech transfer deals. Effective communication tools that illustrate your TTO’s positive achievements demonstrate to your internal and external stakeholders both the value of tech transfer and how successful your TTO is in supporting the mission of your institution. We recently completed a project for NASA that illustrates exactly this idea.
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