As VP for Strategic Alliances, I was pleased to host a special-interest group (SIG) discussion yesterday morning at the AUTM® annual meeting. It turned out to be a popular session, with more than 40 attendees split about evenly between university and industry tech transfer offices (TTOs). All of them offered great ideas about the various initiatives that Strategic Alliances is pursuing.
AUTM’s Global Technology Portal is an exciting new tool that showcases academic technologies available for licensing. It will help facilitate license agreements, collaborative research agreements, and partnership or investment arrangements for university startups.
Depending on the technology, incorporating videos into Web sites, blogs, and e-mail marketing campaigns can be a cost-effective method of promoting tech transfer opportunities. In particular, videos can be a wonderful way to present information on and demonstrate the...
We’ve blogged often about the importance of digital channels in your communications strategy. Now, we have released an exciting new white paper that offers all of our best practices in one read. I wrote “Digital Media Guidelines for Tech Transfer Offices” with Fuentek founder and president Laura Schoppe as an all-inclusive primer about planning and executing a comprehensive digital media program for TTOs.
We’re seeing some interesting results for our poll regarding how frequently tech transfer offices (TTOs) attend industry conferences and events to market their technologies or partnership opportunities. As you can see in the chart, nearly three-quarters of all respondents use trade shows minimally or not at all. These responses are not surprising. Attending industry conferences and trade shows is an expensive way to do tech transfer marketing, regardless of whether you have a booth in the exhibit hall. Even if they are local events,…
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As VP for Strategic Alliances, I was pleased to host a special-interest group (SIG) discussion yesterday morning at the AUTM® annual meeting. It turned out to be a popular session, with more than 40 attendees split about evenly between university and industry tech transfer offices (TTOs). All of them offered great ideas about the various initiatives that Strategic Alliances is pursuing.
