We have found that industry conferences and trade shows can be a great way to connect with potential partners and licensees. Not only are they a captive audience, but often they’ve chosen to come to the event because they are interested in talking about collaboration. Having a booth or other display is one way to create opportunities for those conversations. If you choose to go that route, then the type of display or booth you bring should match your goals and the type of event. For example,…
Online listings are a great way to market technologies–whether you are actively seeking licensees, or passively marketing the technology to potential partners. Fuentek has developed a proven strategy for marketing technologies online, and in a new webcast we share some great insights about how (and why) to take advantage of online tech marketing. We’ll show you what an effective technology marketing Web page looks like, with info about the must-have elements to include and a real-world example for further insight.
Attention, AUTM® members! You have a chance to have a prime spot for networking with organizations from every major technology-oriented industry, including medical technologies. That spot: The AUTM booth at AdvaMed 2011 and LES 2011 this fall.
Fuentek has done a lot of talking and blogging lately about how to make social media work for your technology transfer office (TTO). Most of the major social media sites (Twitter®, LinkedIn®, Facebook®) are likely on your regular hit list, but in crafting your social...
Imagine you were asked to take your tech transfer office’s Web site offline today. That would be crazy, right? I believe that in less than 5 years, you will feel the same way about your office’s social media presence. The Pew Internet and American Life Project just...
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Attention, AUTM® members! You have a chance to have a prime spot for networking with organizations from every major technology-oriented industry, including medical technologies. That spot: The AUTM booth at AdvaMed 2011 and LES 2011 this fall.
