Fuentek is pleased to present the full results of our first online survey. The subject was social media—a topic I’ve been eating, breathing, and sleeping in preparation for the webinar we just finished! (If you missed it, you can sign up to receive notices about...
I’ve been engaged with technology transfer and marketing since the early 1990s. And wow, have things changed in the ways we reach out to potential licensees and partners! I still remember doing flyer snail mailings and faxing in the early days. But the era of social media has long since been ushered in, and at Fuentek we fully embrace it. In fact, I was pleasantly surprised to learn recently that I was one of the first 200,000 members of LinkedIn®. (The site recently tipped the 100M member mark!)
Annual reports can target an external audience, inspiring companies, universities, and government labs to seek out your technologies and partnership opportunities. Such reports also can have a more internal focus, gaining management and innovator support for the program. And sometimes the report is used with both audiences.
I’m getting really excited about our upcoming webinar on social media, How I Rode the Social Media Wave: Lessons Learned from a Technology Marketing Effort. It’s coming up very soon—next Thursday on April 7—so we’re in the last few days to register (the deadline is...
Yesterday I had the pleasure of participating in the Technology Transfer Tactics webinar, Turn Social Media into a Marketing Home Run for Your TTO. Whenever I participate on a panel, I always find that I can learn something from my co-presenters—and this session was...
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