If you have been following Fuentek on Twitter or looked at our newly designed Web site recently, you know that we’re currently conducting a survey on the use of social media tools by technology transfer offices (TTOs). Have you taken it yet? If not, there’s still...
Making the call to shut down a marketing effort isn’t easy. Even if you’ve done everything you were supposed to do in the ramp-up to marketing, sometimes you don’t getting any traction with prospects. How do you make the tough call to cancel the effort and move on? This post gives three examples of real marketing campaigns where Fuentek advised clients to close down the marketing effort.
Editor’s Note: This is the second post in a two-post series examining the best practices Fuentek has captured by utilizing an IP asset management (IPAM) database to support intellectual property (IP) marketing and technology commercialization initiatives. As I noted...
Editor’s Note: This is the first post in a two-post series examining the best practices Fuentek has captured by utilizing an IP asset management (IPAM) database to support intellectual property (IP) marketing and commercialization initiatives. Since 2001, Fuentek has...
Any good sales person knows that a one-size-fits-all approach to sales presentations never works. The same is true for marketing presentations for intellectual property. To be most effective, the technology manager must help inventors tailor their presentations to match the needs of the licensing prospect. How do you figure this out? Through effective listening.
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