Editor’s Note: This is the second post in a five-part series examining Fuentek’s Deal-Making 4 P’s. As I noted in my previous post, Fuentek’s proven Deal-Making 4 P’s can position your Technology Transfer Office (TTO) to more consistently and predictably execute...
To be successful in licensing your intellectual property, you have to be able to describe it well. A new paper gives some useful advice on how to write an effective technology description, which is a key aspect of marketing intellectual property. You can download the “How to Write an Effective Technology Marketing Description” paper.
Web Site Tour Video Tour of NASA’s Glenn Research Center Tech Transfer Office Web Site Click here to see a video that shows off the structure of the tech transfer program site at NASA’s Glenn Research Center, which Fuentek redesigned in...
I recently worked on a new licensing deal for a Fuentek client and wanted to share a few tips that led to our success. These ideas about marketing intellectual property are not unlike the best practices that my Fuentek colleagues have blogged about before. But some...
Last Tuesday, I had the pleasure of serving on a panel discussing the rising trend in Technology Transfer Office (TTO) use of social media to market intellectual property portfolios. Sponsored by Technology Transfer Tactics, the webinar was designed to help...
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