We recently received a question through our Contact Us page from a tech transfer professional in Scandinavia looking to make LinkedIn an active part of his TTO’s activities. The inquiry concerned whether TTOs are posting technologies on LinkedIn, not merely pointing to the TTO’s own website. I figured my answer might be useful to our blog readers, so I’m sharing it here today.
We’ve blogged often about how tweets, blogs, and “likes” are key paths by which a technology transfer office’s (TTO’s) messages reach the general public as well as about how effective use of social media can connect TTOs with licensing prospects and potential partners. But federal TTOs face unique challenges. Aside from tight budgets and overloaded staff, these TTOs have to operate within the confines of the highly controlled federal government. So what’s a federal TTO to do?
Now that it’s been little over a year since I took over the Fuentek Twitter® account, I have some advice to share. My previous post covered the basics of tweeting: @-replies vs. mentions, using a scheduler tool to spread your tweets across the day, hashtags, retweeting, and how to get started. Today’s post offers my thoughts about how to tweet effectively.
When giving prospects expert information about a technology available for licensing, there’s nothing like getting the facts straight from the horse’s mouth. Or, in our case, the inventor’s mouth! For some of Fuentek’s efforts to secure licensees or partners for client technologies, the inventor has played a key role. Inventors add a perspective that few others can bring to the table, and they can lend extremely important credibility to your marketing message. One great way to use inventors effectively in technology marketing is to have them record podcasts about their technologies.
As regular readers of the Fuentek blog know, we believe that social media is an efficient and effective tool to boost your technology transfer office’s (TTO’s) online presence, driving more licensing prospects to your Web site and feeding the pipeline that helps you secure more deals. Perhaps the most powerful way to drive traffic to your TTO’s Web site is to blog about the technologies you have available for licensing.
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