The Industrial Research Institute (IRI) focused its 1-hour “Brown Bag” webinar on Collaborating with Universities and Government Labs. This is a great opportunity for companies to gain tips and useful resources for navigating the partnerships between industry and research institutions. I’m pleased to be a panelist for this interactive, web-based discussion along with Dr. Richard Chylla of Michigan State University.
For technology-based companies, universities and government labs are a great resource for reducing the risk, cost, and time to market for new products. Not only have they extensive capabilities, expertise, and intellectual property (IP) portfolios, but they also have a growing interest in collaborating with industry. Companies wanting to pursue partnerships with university/government labs now have a new resource to consult for how-to advice.
Gathering and analyzing market data may be at the heart of developing the technology transfer strategy, but its value is not limited to the go/no-go decision and planning how to move forward. There are some less obvious but extremely impactful ways that market data can be a useful tool for a tech transfer office (TTO). Here are four projects I’ve worked on recently that illustrate some of the powerful ways your TTO can make use of market data.
Co-authored by Laura A. Schoppe and Richard W. Chylla, Ph.D.Collaboration between well-matched partners is a synergistic way for a company to enter a clearly defined, adjacent market based on breakthrough technology to achieve higher growth. University and government labs across the United States collectively represent a potentially useful partner, given that they have capabilities, expertise, and intellectual property (IP) portfolios that support commercial products.
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