When you think of tech transfer, what comes to mind? Probably words like innovation, startup, commercialization and entrepreneurship. What about these words: promotions and tenure. No? Well, several tech transfer professionals and academics are trying to change that. In a panel discussion at AUTM’s 2019 Eastern Region Meeting, Laura Schoppe from Fuentek, Daniel Stancil from North Carolina State University and Justin Streuli from University of North Carolina at Greensboro made a compelling case as to why academic committees should consider tech transfer activities when making promotion and tenure (P&T) decisions about faculty.