In a recent blog post, Fuentek consultant Danielle McCulloch gives university tech transfer offices the lowdown on educating inventors about intellectual property. “It’s in a TTO’s interest” to educate their research faculty, McCulloch says, whether it’s in a classroom or through a user-friendly website. The simple reason, she adds, is that researchers with appropriate knowledge of IP law and protection are more likely to succeed than those without. McCulloch offers four pieces of advice to TTOs that aim to teach academics about IP.