As a Hispanic woman running a business in a mostly male-dominated industry (high-tech business-to-business), I think I have the advantage in that I am more easily remembered when I attend networking functions or marketing meetings; a dozen women at a meeting of 500 naval officers and government contractors tend to stand out. Being remembered makes it easier for me to follow up to secure new business. However, if I were unable to present our business offering intelligently and professionally, this trait would backfire, and I would be remembered instead as the person who did not impress them.