According to Laura Schoppe, founder and president of Fuentek, LLC, university tech transfer offices should be measuring several areas that most have only scratched the surface of. Yet she contends that these metrics are of greater importance than the common focus on start-ups. Specifically, Schoppe points to three major metrics TTOs should focus on that “will have a much bigger impact on the local economy than most start-ups because they lead to hiring more staff that are high-salary jobs.”